With the growing popularity of online shopping, it is getting harder for companies to encourage consumers to visit their retail stores. Creating an atmosphere that encourages the customer to feel engaged with the brand is an integral part of retail shopping. The correct flooring solution can make all the difference to improve consumer engagement with your brand. Find out why luxury vinyl tiles (LVT) are a perfect fit for retail stores.
The reasons why luxury vinyl tiles improve retail stores
Luxury vinyl tiles are the perfect fit because they are easy to install and to remove, making it effortless for retail stores to keep up with the latest fashion trends.
- LVT are easy to maintain, durable and natural-looking making them the perfect fit for high-traffic environments such as retail stores.
- LVT provides you with the ability to mix and match designs or colours in order to easily highlight different zones in the store.
LVT offers a plethora of designs to choose from. Having plenty of options provide companies with the ability to design the store that echoes its brand identity.
- Companies focus on certain colours, shapes or textures that reinforce their brand’s message to consumers and choosing the right floor plays a very important role in this message.
- For instance, LVT can replicate a wood floor which taps into the brand’s values of sustainability or using a certain colour to evoke certain emotions. Explore Moduleo moods collection to see which design best suits your brand.
Improves the ambience in-store
Creating a certain ambience in-store is imperative to a better shopping experience for consumers.
- Like soothing music, flooring also plays an important role in creating a better atmosphere in retail stores.
- LVT provides better comfort and feeling underfoot
- Reduces walking sound – so there are no creaking floorboard sounds in the store or irritating click-clack sounds with LVT.
See how luxury vinyl tiles transformed this retail store
Take a look at our recently completed retail project in Blackrock! Serena Boutiques is a fashion retail store that is designed in a luxurious and elegant style and we are delighted with how it turned out! The marble effect for Serena’s floor captures the essence of stone while creating a warm and peaceful atmosphere in the shop. The vinyl floor allows for the colours in the clothes to stand out, drawing the customer’s attention to the merchandise. Combining LVT and Vorwerks stunning carpet creates a simple store layout while stimulating interests to different products.