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Choosing the Best Flooring for Retail

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With the growing popularity of online shopping, it is getting harder for companies to encourage consumers to visit their retail stores. Creating an atmosphere that encourages the customer to feel engaged with the brand is an integral part of retail shopping. The correct flooring solution can make all the difference to improve consumer engagement with your brand. Find out why luxury vinyl tiles (LVT) are a perfect fit for retail stores. 

The reasons why luxury vinyl tiles improve retail stores

 

Versatility

Luxury vinyl tiles are the perfect fit because they are easy to install and to remove, making it effortless for retail stores to keep up with the latest fashion trends.

  • LVT are easy to maintain, durable and natural-looking making them the perfect fit for high-traffic environments such as retail stores.
  • LVT provides you with the ability to mix and match designs or colours in order to easily highlight different zones in the store.
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Design Possibilities 

LVT offers a plethora of designs to choose from. Having plenty of options provide companies with the ability to design the store that echoes its brand identity.

  • Companies focus on certain colours, shapes or textures that reinforce their brand’s message to consumers and choosing the right floor plays a very important role in this message.
  • For instance, LVT can replicate a wood floor which taps into the brand’s values of sustainability or using a certain colour to evoke certain emotions. Explore Moduleo moods collection to see which design best suits your brand. 

Improves the ambience in-store

Creating a certain ambience in-store is imperative to a better shopping experience for consumers.

  • Like soothing music, flooring also plays an important role in creating a better atmosphere in retail stores.
  • LVT provides better comfort and feeling underfoot 
  • Reduces walking sound – so there are no creaking floorboard sounds in the store or irritating click-clack sounds with LVT.
retail flooring-layred 55- clothing retail floor

 

 

See how luxury vinyl tiles transformed this retail store

Take a look at our recently completed retail project in Blackrock! Serena Boutiques is a fashion retail store that is designed in a luxurious and elegant style and we are delighted with how it turned out! The marble effect for Serena’s floor captures the essence of stone while creating a warm and peaceful atmosphere in the shop. The vinyl floor allows for the colours in the clothes to stand out, drawing the customer’s attention to the merchandise. Combining LVT and Vorwerks stunning carpet creates a simple store layout while stimulating interests to different products. 

 

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serena boutiques-retail flooring-ivc luxury vinyl tiles-vorwerk flooring
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Sustainable Flooring: Discover Eco-friendly Flooring Solutions from ROC

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At ROC Agencies, we are dedicated to representing manufacturers who produce sustainable flooring solutions. We ensure that our floors and carpets are not only beautiful in design and great performing but also that they are produced from sustainable products through a sustainable process. People are looking at all angles before purchasing the right floor such as design, performance, installation process and now sustainability. Take a look at what some of our manufacturing partners are doing to ensure their products are sustainable:

Rols Wool Carpets 

All carpets and rugs are woven with sustainable raw materials

From the very beginning, Rols Wool Carpets has had one main value to carry out responsible manufacturing with their community, the people and the environment. How do Rols make a difference?

  1. Recycled Nylon – This fibre is produced entirely from recycled fishing nets recovered from the ocean.
  2. Recycled PET –  This fibre comes from recycled plastic bottles and just 1 square metre of Rols carpets can contain over 130 recycled plastic bottles.
  3. Wool – It is the most widely used natural fibre in carpets and rugs and is totally renewable!
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ivc beyond flooring-commercial flooring-sustainable flooring

IVC Beyond Flooring

Every year IVC recycle 20,000 tonnes of PVC material

IVC is proudly apart of ‘Circular Flooring’ which is a new EU project that aims to establish a circular recycling process for used PVC floors from post-consumer waste. Every year IVC recycle 20,000 tonnes of PVC materials turning it into the backing of LVT.  Here are three way’s IVC is making a change:

  1. Scheldt Water Project –  IVC use water from the nearby Scheldt river to cool down the production infrastructure.
  2. Green Energy – They have a 454 solar panel park in Dalton, Georgia and three windmills in the Avelgem site in Belgium. With the Scheldt Water Project and their green energy investments, their CO2 emissions have reduced by 5,827 tonnes per year!
  3. Green Transport – They export 90% of their products via water and is an essential part of their sustainable transport system.

Vorwerk Flooring

At Vorwerk they are able to entirely avoid using fossil fuels thanks to the use of district stream

“Green is the colour at Vorwerk Flooring, from the company logo to its products and production processes”. Take a look at some of the steps Vorwerk have taken:

  1. Using District Steam- Thanks to using district steam, Vorwerk Flooring only consumes 21g of CO2 per kWh which is well below the industry average of 260g.
  2. Econyl Yarn –  Using Econyl yarn saves up to 80% CO2 emissions compared to other standard yarns.
  3. Reusing recycled material – Vorwerk use recycled material from their in-house production saving approximately 17 truckloads of adhesive per year!
vorwerk flooring-sustainable flooring-brand logo-green carpet

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